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FAST Channels: capture and retain viewers attention


FAST Channels: capture and retain viewers attention
FAST Channels: capture and retain viewers attention

FAST: Capture and retain viewers attention: Capturing and retaining viewers attention has never been easier for parties such as brands, marketers, or other content owners. However, streaming platforms and ad agencies must expand their targeting opportunities to reap the benefits of free-ad-supported streaming platforms.Free ad-supported television is a trending industry topic, and brands should consider investing in long-form content on CTV devices to engage their audiences further.

With FAST channels, advertisers can now effectively reach and target audiences at scale.

Moreover, capturing and retaining consumers’ attention has never been easier for parties such as brands, marketers, or other content owners. However, streaming platforms and ad agencies must expand their targeting opportunities to reap the benefits of ad-supported streaming. In 2023, viewers want a personalized consumer journey that’s as specific to them as possible, and providing this experience is critical.

Increased personalized for the viewer also helps the content provider to maximize engagement, minimize viewer turnover, and monetize viewership.

Data on user interests and behavioral patterns allows for progressively more relevant content to be made and packaged for delivery. This increase in engagement helps promote viewer retention and more impactful marketing efforts. Overall, personalized FAST channels provide users with a relatively seamless experience that extends content’s shelf life and relieves the dreaded “choice fatigue.”


Personalized consumer journeys begin with contextual targeting, a strategy without gathering personal identifiers from the consumer. Ongoing data privacy concerns aside, contextual targeting is a great way to assist advertisers in reaching a wider audience.


By targeting universal category IDs (such as “dog owner” or “sportswear shopper”) instead of individual people, FAST channels can allow brands to choose where their ads run within video content, depending on its format.


This is not all to say that demographic-based targeting is not an effective strategy for advertisers to ensure they reach the correct audiences. While contextual targeting can help large brands extend ad campaigns to new, relevant audiences, demo-based targeting can help direct-to-consumer brands complement their linear TV campaigns for branding purposes. However, with advertising methods within FAST evolving, brands should consider the potential advantages of leveraging the two strategies in tandem with one another.

We’re currently witnessing history repeating itself; consumers are hurriedly trading in their ad-free subscriptions and returning to the ways of ad-supported video.


To fully capitalize on FAST’s benefits, brands and advertisers can prioritize initiatives seeped in innovation, explore new means of advertiser-viewer engagement, and become immersed in understanding how to strengthen relationships with users.

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