Fast (Free AD Supported Television) Channels are the most promising evolution of streaming, main reasons being:
Risks, Costs and investment are very limited. No capex. Opex are proportional to revenues.
To content owners, give new life (value) to old and already amortized IPs, that otherwise will be sitting in shelf space.
To aggregators, distribution platforms and DTC companies provide a new revenue stream and/or an efficient tool for client retention and churn reduction.
While PayTV decline, the raise of connected TVs (CTV) penetration gives viewers a New, Free, linear, lean back entertainment experience
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