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FAST Channels: impact on Advertising Market


FAST CHANNELS - THE IMPACT ON ADVERTISING MARKET
FAST CHANNELS - THE IMPACT ON ADVERTISING MARKET

FAST CHANNELS, CTV & ADVERTISING: Why FAST Channels are Growing? FAST channels are rapidly gaining in popularity for two reason/acronym:



CTV: the explosion in the number of Connected TV have made it easier for viewers to access streaming content through SVOD, AVOD, and FAST platforms. But unlike SVOD and AVOD which require a viewer to hunt and find something to watch, FAST platforms provide viewers with the “lean-back” experience. Viewers can access high quality “broadcast” content through an old-school channel format, including targeted and relevant advertising that can’t be skipped.


FAST CHANNELS - THE IMPACT ON ADVERTISING MARKET
FAST CHANNELS, CTV & ADVERTISING

  • FREE: FAST channels are free and offering a wide range of content without requiring a subscription fee


The rise of FAST channels is set to revolutionize the advertising landscape for media companies in several ways:


FAST CHANNELS, CTV & ADVERTISING
FAST CHANNELS, CTV & ADVERTISING

  • Targeted Advertising Opportunities: FAST channels provide media companies with a powerful offering for targeted advertising. By leveraging the vast amount of data collected from viewers’ preferences, behaviors, and demographics, media companies can deliver highly personalized and relevant ads. This targeted approach improves ad engagement, increases the likelihood of conversions, and maximizes return on investment for advertisers, leading to increased monetization through higher CPM’s for media companies.


  • Improved Measurement and Analytics: FAST channels provide media companies with valuable first-party data on viewership patterns, engagement levels, and ad performance. This wealth of information allows advertisers to refine their targeting strategies, optimize campaign delivery, and measure the impact of their advertising efforts accurately. The availability of real-time analytics platforms — such as Operative’s STAQ solution — enables media companies to quickly make informed, data-driven decisions, enhancing the effectiveness and efficiency of advertising campaigns.


  • Adapting Advertising Strategies to Viewer Behavior: As viewers embrace streaming platforms, media companies will continue to adapt their advertising strategies (and ad loads) to reach and engage with audiences on FAST channels. By understanding the changing media consumption habits of viewers, media companies can create engaging ad experiences that align with the platform’s content, format, and viewer expectations. This adaptability ensures that media companies stay relevant and maintain a competitive edge in the evolving advertising landscape.


FAST is a new way to promote the content for content owners and brand to maximize the advertising investment on TV

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